Home » Why Sensex, Nifty Ended Flat as IT Soared 3% | PMR Pulse
IT stocks soar over 3% on 28 July 2026 while the Sensex and Nifty end flat, with HDFC Bank and HUL weighing on the market.

Why Sensex, Nifty Ended Flat as IT Soared 3% | PMR Pulse

MARKET SNAPSHOT
SENSEX: 76,765.92 (-0.09%) NIFTY 50: 23,985.35 (-0.04%) BANK NIFTY: 56,755.60 (-0.58%) GOLD (10g): Rs 1,42,700 (lower) SILVER (1kg): Rs 2,33,000 (lower) BRENT CRUDE: $89.17 (-1.3%) USD/INR: 95.91 (rupee firm) BITCOIN: $63,900 (lower)
Market Mood: Flat, Consolidating Top Focus: IT Soars 3% on a Brokerage Upgrade Trending: HUL Crash, Oil at $89, Fed Watch

Today’s Overview: After Monday’s 776-point Sensex surge, markets paused. The Sensex slipped 70 points to 76,766 and the Nifty eased below 24,000. IT stocks soared over 3% after a brokerage upgrade, but weak results dragged down Hindustan Unilever, Coal India and banks. Crude fell to about $89, and investors turned cautious before Wednesday’s US Federal Reserve decision.

Today’s Top Finance Stories

1. Why Did the Sensex and Nifty End Flat After Monday’s Big Rally?

What happened: The Sensex closed almost flat, down -69.86 points (-0.09%) at 76,765.92, and the Nifty 50 slipped -10.60 points (-0.04%) to 23,985.35, just below the 24,000 mark. This followed Monday’s sharp jump, when the Sensex had surged +776 points. A strong IT rally was cancelled out by weakness in banks, FMCG and energy stocks.

Why does it matter: After a big one-day jump, markets often pause to catch their breath. That is called consolidation. It is usually healthy: instead of chasing prices higher, investors wait for the next trigger, which this week is the US Federal Reserve’s interest-rate decision.

Key Takeaway: A flat day after a sharp rally is normal. Markets rarely move in a straight line, and pauses often set up the next move.

2. Why Did IT Stocks Jump Over 3% Today?

NIFTY IT: UP ABOUT 7% IN THREE SESSIONS 3 sessions ago ~28,530 ~29,500 28 Jul: 30,516

What happened: The Nifty IT index surged +3.32%, the best sector of the day, taking its three-session gain to nearly +7%. TCS jumped +4.46% and Tech Mahindra rose +3.82%. The trigger was a global brokerage, Jefferies, upgrading its view on Indian IT and adding Infosys to its recommended list.

Why does it matter: A respected brokerage turning positive can pull big investors back into a beaten-down sector. It also helped that global investors were shifting money out of expensive AI chip stocks into cheaper software and IT-service companies. Indian IT had fallen a lot this year, so it was due for a bounce.

Key Takeaway: A single brokerage upgrade can spark a sharp sector rally, especially in stocks that have already fallen heavily.

3. How Is the Sharp Fall in Oil Prices Helping India?

BRENT CRUDE: COOLING FROM ABOVE $100 (GOOD FOR INDIA) 24 Jul: above $100 27 Jul: ~$92 28 Jul: ~$89

What happened: Brent crude, the global oil benchmark, fell to about $89 a barrel, down another 1.3% and well below the $100 it touched just days ago. Prices cooled as tensions between the US and Iran eased, reducing fears of supply disruptions. The Rupee, helped by cheaper oil, held firm near 95.9 per Dollar after Monday’s sharp gain.

Why does it matter: India imports most of its oil, so a lower crude price directly shrinks the import bill, supports the Rupee and eases inflation pressure. That is good news for household budgets and for fuel-sensitive businesses like airlines and paint makers.

Key Takeaway: Falling oil is one of the best things that can happen to India’s economy. It cools inflation, steadies the Rupee and lifts many sectors at once.

4. Why Did Hindustan Unilever Crash Nearly 7%?

What happened: Shares of Hindustan Unilever, the maker of everyday brands like Surf, Dove and Lux, tumbled -6.99%, its sharpest fall in more than six years. The company reported a roughly -3% drop in quarterly profit to about Rs 2,673 crore, which fell short of what analysts expected.

Why does it matter: A big consumer company like this is a window into how much ordinary households are spending. When even a giant seller of daily-use goods misses estimates, it signals that demand may be soft. That is why one company’s results can move the whole FMCG (fast-moving consumer goods) sector.

Key Takeaway: Results from big consumer brands tell you about the health of everyday spending, not just that one stock.

5. Why Did Eternal (Zomato) Jump Over 4%?

What happened: Eternal, the parent of Zomato and Blinkit, rose +4.23% after strong quarterly results. Its profit jumped +268% from a year earlier, and Blinkit, its quick-commerce arm, delivered fast revenue growth while turning profitable on an adjusted basis.

Why does it matter: Investors had worried that quick commerce, the 10-minute grocery delivery business, was burning too much cash. Signs that it can grow fast and still make money changed the mood. It shows how quickly sentiment can flip when a loss-making business starts to look profitable.

Key Takeaway: Markets reward a clear path to profit. A fast-growing business that starts making money can re-rate sharply.

6. What Should Investors Watch Next: The US Fed Decision?

What happened: Much of today’s caution came from investors waiting for the US Federal Reserve’s interest-rate decision on Wednesday. Global markets were also jittery: Asian technology shares fell sharply, with Japan’s Nikkei down almost 4%, on worries about competition in the computer-chip industry.

Why does it matter: The US Fed sets the tone for money worldwide. If it signals lower interest rates ahead, foreign money tends to flow into markets like India, which can lift shares and the Rupee. Its decisions eventually ripple into Indian rates too, and even into your home loan EMIs over time.

Key Takeaway: The US Fed is the world’s most watched central bank. Its rate signals move global money, and India feels the effect.

Today’s Q1 Results

A simple summary of the major June-quarter (Q1 FY27) results that moved stocks today.

Eternal (Zomato)

A blockbuster quarter. Net profit surged +268% from a year earlier, driven by growth in food delivery and its Blinkit quick-commerce arm, which turned profitable on an adjusted basis. The stock rose +4.23% to Rs 308.35.

Hindustan Unilever

Quarterly profit fell about -3% year-on-year to roughly Rs 2,673 crore and missed estimates, pointing to soft consumer demand. The stock sank -6.99% to Rs 2,022.70, its worst single-day fall in over six years.

Coal India

Profit missed expectations on weaker production and higher costs, even though the company announced a dividend. The stock fell -4.06% to Rs 410.15.

Bharat Electronics (BEL)

Revenue grew about +25% and profit about +9%, but investors worried about thinner margins. The stock still fell -4.46% to Rs 389.00, a reminder that a profit rise alone does not always please the market.

Market Snapshot

Sensex-0.09%
76,765.92
Flat, down just 70 points.
Nifty 50-0.04%
23,985.35
Slipped just below 24,000.
Bank Nifty-0.58%
56,755.60
Banks capped the market’s gains.
Gold (10g, 24k)Lower
Rs 1,42,700
Eased as safe-haven demand cooled.
Silver (1kg)Lower
Rs 2,33,000
Softer alongside gold.
Brent Crude-1.3%
$89.17
Cooling fast on eased tensions.
USD/INRRupee firm
95.91
Held Monday’s sharp 65-paise gain.
BitcoinLower
$63,900
Extended its slide below $64,000.
Petrol (Mumbai)Unchanged
Rs 111.21/L
Steady as retailers hold rates.
Diesel (Mumbai)Unchanged
Rs 97.83/L
Cheaper crude may ease pump pressure.

Equity and Bank Nifty figures are official closing levels for 28 July 2026. Gold, silver, crude, currency and crypto reflect rates reported through the evening; confirm these closer to 7 PM IST as they trade round the clock. Gold and silver are approximate retail reference rates that vary by city and jeweller. Petrol and diesel are Mumbai retail rates; check your local city rate as these vary by state taxes.

Top Gainers & Losers Nifty 50, 28 July 2026

▲ Top Gainers

  • TCS +4.46%

    Led the IT rally after the brokerage upgrade.

  • Eternal (Zomato) +4.23%

    Surged on a 268% jump in quarterly profit.

  • Tech Mahindra +3.82%

    Rose alongside the broad IT-sector rebound.

  • HCL Tech & other IT majors Higher

    Joined the sector-wide surge in technology.

▼ Top Losers

  • Hindustan Unilever -6.99%

    Worst fall in over six years on a profit miss.

  • Bharat Electronics (BEL) -4.46%

    Fell on margin worries despite higher profit.

  • Coal India -4.06%

    Dropped after a quarterly profit miss.

  • HDFC Bank Lower

    Weighed on banks after soft margins.

Finance Word of the Day

Brokerage Upgrade

Meaning: Brokerages rate stocks and sectors with labels like “Underweight” (own less than average), “Neutral” (own an average amount) or “Overweight” (own more than average). An upgrade means moving up this ladder, a signal that the brokerage now expects the stock or sector to do better.

Example: Today Jefferies upgraded Indian IT from “Underweight” to “Neutral”. That single change encouraged large investors to buy back in, and the Nifty IT index jumped over 3% in a day.

Next Session to Watch

  • The US Federal Reserve’s rate decision on Wednesday, and Chair Powell’s comments after it.
  • Whether the IT rally extends or cools after its sharp three-session run.
  • Whether Brent crude keeps falling or bounces on fresh US-Iran news.
  • The Rupee, after holding its sharp Monday gain near 95.9 per Dollar.
  • More Q1 FY27 results due through the week.
  • Follow-through from the global chip-stock sell-off in Asian and US markets.

Cheaper oil eases prices, and rate moves shape your loans. See how.

Put today’s news to work on PlanMyReturns: track easing prices with our inflation calculator, see how rates affect your home loan EMI, or stay steady through the swings with a SIP plan.

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This article is for general information only and is not investment advice. Read our full disclaimer.

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